HanaGold Joint Stock Company is an innovative Vietnamese startup operating in the gold and jewelry sector. Established in 2020, the company has been recognized for its unique approach to modernizing traditional gold trading practices through digital transformation. HanaGold is among the enterprises participating in the specialized incubation program provided by the National Startup Support Center (NSSC).
By leveraging technology to solve long-standing inefficiencies in gold buying and saving behaviors, HanaGold has contributed a practical and scalable innovation to the national startup ecosystem.
Identifying a Common Challenge
Gold has long been regarded as a trusted store of value by Vietnamese people. However, many challenges persist:
Gold is typically sold in large units, limiting access for individuals with modest savings
Transactions often require in-person visits to jewelry stores, consuming time and effort
Paper-based invoices pose risks of fraud and loss
Physical storage of gold at home exposes individuals to theft
Recognizing these barriers, HanaGold designed a digital solution that simplifies access to gold investment while preserving traditional saving practices.
The HanaGold Digital Platform
HanaGold developed a mobile application that enables users to:
Purchase, accumulate, store, and transfer gold digitally
Start investing with as little as 100,000 VND (~$4 USD)
Track real-time market updates and gold price fluctuations
Redeem physical gold from certified showrooms or franchise locations
The application has been developed with a user-friendly interface, high security standards (including eKYC and biometric authentication), and features that support both investment and jewelry usage.
Integrating NFC Technology
One of HanaGold’s most notable innovations is its use of NFC (Near Field Communication) chip technology to verify and authenticate physical gold products. This technology provides:
Instant validation of origin and quality
Assurance against counterfeit risks
Greater transparency for consumers and partners
This solution enhances consumer trust and aligns with the broader goals of digitalization and traceability within the precious metals industry.
Business Performance and Ecosystem Contribution
Since its establishment, HanaGold has achieved several significant milestones:
Over 100,000 mobile app downloads
A growing base of 55,000+ active users
4 physical showrooms located in major cities: Hanoi, Ho Chi Minh City, Da Nang, and Can Tho
A network of 50+ brand ambassadors across more than 20 provinces
Total investment raised exceeding $1.7 million USD, including:
$1,000,000 from Heralding Capital
$500,000 from FundGo
Over $200,000 from individual investors
These achievements reflect both market validation and investor confidence in the business model.
Leadership and Founding Team
HanaGold is led by a dynamic team of Vietnamese entrepreneurs:
Ms. Hana Ngo, Founder and CEO – with a background in English Language from Can Tho University
Ms. Nguyen Thi Cam Linh, Co-founder and COO – overseeing operations and partnerships
Mr. Trung Hieu, CTO – managing the development of secure and scalable technology infrastructure
The founding team brings together a combination of market understanding, operational capacity, and technical expertise.
Future Orientation
HanaGold has set a strategic objective to become a national gold brand by 2025. This vision includes expanding its franchise network, improving technological features, and enhancing customer accessibility nationwide.
The startup’s focus on financial inclusion, digital identity for physical assets, and secure micro-investment channels contributes to broader national goals in digital transformation and inclusive economic development.
HanaGold represents a meaningful example of how Vietnamese startups can innovate within traditional industries by applying modern technology and user-centric design. Through its efforts, the company has introduced a scalable model that makes gold investment safer, more convenient, and more inclusive — particularly for individuals with limited financial access.
The National Startup Support Center (NSSC) acknowledges HanaGold as one of the promising technology-driven solutions emerging from Vietnam’s vibrant startup ecosystem, particularly in the field of fintech and smart asset management.
