Top 10 TECHFEST Vietnam’s National Innovation Technopreneur Contest 2019 organised by National Startup Support Center of Vietnam (NSSC).
Minet Asia is the first influencer marketing platform in Southeast Asia, operating in Vietnam, Thailand, and Indonesia. Founded in 2018, with a network of over 15,000 influencers and more than 20,000 social media amplifiers, Minet Asia connects brands with influential individuals, enabling highly effective and creative marketing campaigns.
Traditional influencer marketing, where brands invest heavily in high-profile endorsements, is becoming less effective. Instead, marketing strategies are shifting towards a more organic approach—leveraging social media users with around 1,000 friends and high engagement levels. This method allows brands to reach their target audience with greater trust and authenticity.
Minet offers a cutting-edge Social Feed Marketing solution, delivering superior results. It helps brands save costs by up to 11.2 times, increase engagement by 380 times, and boost brand mentions by 39 times compared to traditional marketing channels. Utilizing AI and Machine Learning, Minet analyzes demographics, verifies real and fake accounts, and recommends the most suitable influencers for each campaign. Its real-time reporting system also enables brands to monitor and adjust campaigns seamlessly across all devices.
Throughout its journey, Minet has achieved significant milestones, including being named among the top 10 startups in TECHFEST Vietnam’s National Innovation Technopreneur Contest 2019. It also successfully secured investment from Vietnam Silicon Valley, reaching a valuation of over $1 million.
With its technological advantages and expertise in influencer marketing, Minet Asia has become a trusted partner for major brands such as Vingroup, Doji, Casio, Golden Gate, and Traveloka.
