From Startup to Powerhouse: The Birth of a Scalable Sales Platform
Salework was founded in early 2020 with a bold mission: to become the most effective sales platform for online sellers in Vietnam. Within just a few years, it has grown into a comprehensive ecosystem that supports e-commerce sellers in managing, scaling, and optimizing every aspect of their business operations — all in one place.
Born out of the pain points many shop owners face in juggling multiple tools, Salework offers a unified platform that centralizes store management across various e-commerce channels. Whether selling on Shopee, Lazada, Tiki, or other local marketplaces, users can track sales, inventory, expenses, profits, logistics, and customer support through one dashboard.
A Smarter Way to Sell Online
What makes Salework stand out in the crowded field of commerce tools is its deep integration of intelligent features. It’s not just a sales tracker — it’s a true e-commerce command center.
Key features include:
Multi-store management through a single interface
Real-time analytics for sales, returns, expenses, and advertising
Precise profit/loss calculation by factoring in sourcing, logistics, fees, and personnel costs
Inventory syncing and logistics tracking
Built-in tools for customer communication and after-sales service
In short, Salework allows merchants to focus on growing their business — while it handles the complexity.
Massive Growth by the Numbers
Since launching, Salework has achieved remarkable growth:
20+ million orders processed every month
Total transaction value surpassing 4,000 billion VND (~$170 million USD)
Over 30,000 shop owners and brands use the platform
Trusted by well-known e-commerce brands like GUMAC
This exponential growth reflects the rising need for a centralized sales platform that helps sellers work smarter, not harder.
National Recognition and Investor Confidence
Salework was named one of the Top 10 startups at TECHFEST Vietnam 2021, co-hosted by the National Startup Support Center (NSSC) and Startup Vietnam Foundation (SVF) — an achievement that reinforced its leadership in the Vietnamese tech ecosystem.
The company also won the 2021 VNU Startup and Innovation Ideas competition and attracted significant investor attention. Investment offers included $100,000 for 18% equity and $200,000 for 20% equity, validating the potential of its business model and market strategy.
The Future of Sales Platforms in Southeast Asia
As Vietnam’s e-commerce sector continues to surge, Salework is well-positioned to become a regional leader in the digital transformation of retail. Its tech-first approach, user-centric design, and ability to scale across platforms give it an edge in a market that demands automation, agility, and cost control.
From small online shops to large-scale brands, Salework is more than a tool — it’s the backbone of a modern digital business. With its unified architecture and deep market insight, Salework is redefining what a sales platform can achieve in the fast-paced world of e-commerce.
